YouTube has changed our world- from how we view video to how we connect and market – opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:
- The seven essential ingredients for a profitable channel
- New strategies for getting views and subscribers
- Ten ways to make money on YouTube
- And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
- These guys have success on YouTube down to a science. No tricks or gimmicks, just solid strategies that have been proven to work in this exciting and rapidly changing industry. Newbies will be relieved to learn that contrary to popular belief, you don’t need a million subscribers to have a successful career on YouTube, if you use the multiple revenue sources they detail in the book, and veterans (like myself) will learn about some important and often overlooked areas that will help dramatically improve the performance of their videos and online business.
While I’ve been on YouTube since 2006, it took me TEN YEARS to reach the one million subscribers milestone through countless hours of not just content creation, but also research, trial and error, and brainstorming with other YouTubers because in the early years there weren’t any strategists who knew what the best practices were, or who helped channels think outside the box and beyond just AdSense as a revenue source. But Sean and Benji have done their homework and if this book would have been available a few years ago, I’d probably have double the subscribers I have now.
For YouTubers who’ve been grinding hard for years and think they know ‘the formula,’ there’s still some real gems in this book and it’s also very beneficial to be reminded of what you may already know works, but maybe aren’t actually doing (or doing anymore) because bad habits crept in or you’ve been stuck in a pattern and needed that little reminder to make some small changes that will make a big difference. Excellent book. These guys are the best in the industry.
- So, I follow these guys and I thought I would buy this because I actually love their content. However, this book is not worth your time if you have been doing YouTube for awhile and have also watched most of the Video Influences and Think Media content. There is not much new in this book that I have not already learned from watching them and others on YouTube.
With that being said if you are just starting out then it is a great help and covers the most important topics for beginners. The book does not take that deep dive for established creators, but beginners will find it helpful.
I did pick up a few things for the book, so it was not a total waste, but I was expecting a lot more! This is NOT an ultimate guide, it’s a novice guide for those who have not done any research yet. I was looking to get some more deep dive, in depth advice, training, and examples to go to the next level and this book failed in that regards.
- I have a national radio show and my YouTube content has been mostly just posting the audio of my radio shows with a single still graphic (although one short documentary I did has more than 700,000 views). Yes, people do ‘listen’ to radio shows on YouTube, but most of my listens are from iTunes downloads. I finally decided that I was largely wasting the opportunity on YouTube by using it for such a narrow purpose. I began watching some of Sean and Benji’s videos a couple of months ago and got motivated to start creating videos that made more sense for YouTube. I am already seeing a huge spike in views and subscribers (even with short videos). One thing that really jumped out at me in the book was the idea that you don’t do SEO AFTER you create the video, you do SEO first (before you decide to do the video in the first place). I don’t do a lot of Amazon book reviews, but wanted to get one up quickly on this book as I think it will help so many people. I think these guys have a heart for helping people and that really comes out in their new book and their YouTube videos.
To save you the burden of reading this I will summarize the book for you. Start a channel, find a niche, and post consistently. This book brings no more added information than their videos do, and honestly, I would simply suggest skipping the book and only watch their videos on Youtube. I honestly felt scammed and ask you consider spending your money on another book that will add value.
I posted my first youtube video back in 2013 and got videos that ranked. After awhile I got overwhelmed and lost my focus. I discovered Video Influencers through Benji’s wife, Judy, which then introduced me to Sean and his Thinkmedia channel. Between Sean and Benji they sparked that excitement to restart and rebrand my channel but with meaningful focus. I received this book earlier than expected and I’m only on chapter 2 but it already has post it’s throughout. The book is nothing less than expected and I already feel the gears in my head thinking deep on the whys. For anyone that needs encouragement or fear of starting this book is for you.